Hybrid (or Combination) Format for Resumes

While many variations of a Hybrid (or Combination) Resume are possible and while this type of resume can lean more in the direction of a Chronological Resume or a Functional Resume as one can see by hitting the "Up" button above, Dr. Clark constructed a Hybrid Resume using his own background. The three pages are presented below.

An Example of a Hybrid Resume

A. Bruce Clark

P. O. Box 218655

Houston, TX 77218

281-579-9103

OBJECTIVE 

Senior management position that uses marketing and/or technical background coupled with 15+ years of experience. 

 MANAGEMENT

●Directed creative, research, and sales staffs for various marketing research, public relations, and advertising firms.

●Implemented programs that enabled Law Offices of Manuel Solis to grow number of offices from one to ten.

●Spotted new business opportunities worth more than $60,000,000 for Kraft/General Foods.

●Produced direct mail pieces having 8-10% response rates, and over 1000% ROI's for A. N. Rusche and Master Auto.

●Designed computerized sales forecasting systems for 200 products in 1,200 locations at Anheuser Busch.

●Managed analysts, statisticians, consultants, programmers, and mainframe professionals for Reader's Digest.

●Planned billboard, radio/TV and print advertising allocations at $80 million Gallery Furniture and raised sales 30%.

●Increased response rates on coupon mailings more than 300% while at R. R. Donnelley's Metromail subsidiary.

●Evaluated growth opportunities, repositioned items, improved production efficiencies, and reduced stocking costs.

●Developed new products targeted at untapped market niches, and improved employee productivity for Pet. 

●Supervised/trained technicians to use spreadsheets and programs at A. C. Nielsen.

MARKETING 

●Generated direct mail strategies and profit maximizing promotional activities using market structure techniques.

●Identified reasons for declining sales, and presented corrective programs which increased market shares 16%.

●Determined how 50,000,000 worldwide Reader's Digest purchasers were influenced by 1700 variables.

●Segmented over-the-counter drug markets using factor, cluster, discriminant and multidimensional techniques. 

●Improved demand forecast accuracies by 15-20% for American Airlines' major domestic and international markets.

●Demonstrated relative influences of statistically significant variables with log-linearized, LOGIT approaches.

●Performed univariate, multivariate, parametric, and nonparametric tests to maximize profits.

●Conducted focus group, questionnaire, exploratory, descriptive, causal and multiple regression studies.

●Analyzed data with cross-tab, Chi-square, Kolmogorov-Smirnov, Mann-Whitney, MANOVA, and Wilcoxon tests.

●Developed forecasting software, which helps mid-size firms manage their sales force efforts and bonus structure.

SYSTEMS DEVELOPMENT

●Designed statistical computer systems and maintained databases for Fortune 1000 clientele.

●Wrote artificial intelligence, credit scoring, neural network, prospecting, and fuzzy logic algorithms.

●Devised competitive intelligence, econometric, marginal revenue/cost, and stocking efficiency models.

●Implemented systems predicting new product demands, market penetrations, and sales force effectiveness.

●Outlined SAS, SPSSX, and JCL codes for Anheuser, Reader's Digest, American, Nielsen, Metromail, and Pet.

●Devised computerized method to optimize the marketing mix profitability for grocery store items.

●Established reasonability defaults for demand projections, and authored technical support documentation.

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●Produced sales forecasting code, which automatically indicates when and where to offer price promotions.

●Built 20-year-petroleum-product-price-forecasting system for an African country's government.

QUALITY ASSURANCE AND REGULATORY AFFAIRS

 ●Reduced internal approval times from four weeks to three days and regulatory cycle from three weeks to two days.

●Implemented statistical process controls reducing overfills by 7%, and coordinated functional department needs.

●Obtained 3-5 market share point increases by improving package appearances on ConAgra frozen food products.

●Managed certified quality professionals, FDA activities, and USDA approvals on 125 products per month.

BUSINESS TEACHING AND RESEARCH

 ●Presented papers at leading conferences regarding ethnic and diversity issues.

●Taught graduate level business and statistics classes as professor at University of St. Thomas and LeTourneau.

●Published more than fifty, proprietary studies/manuals, and over twenty-five, publicly available articles.

●Appeared as guest on several local and syndicated radio talk shows, and wrote monthly business column.

●Performed packaging research, and analyzed how safety concerns impact different population segments.

●Quantified profitability impacts of political lobbying, for research project conducted at University of Houston.

●Delineated in dissertation different price changing methods, and proved best strategies for passing on cost rises. 

SCIENTIFIC TEACHING AND RESEARCH

●Authored four biomedical publications and taught three different technical courses while at Texas A&M.

●Made scientific society presentations in Atlanta and at Washington State University on Eli Lilly sponsored work.

●Studied impacts of diet on respiratory disease using continuous culture fermentors and HPLC equipment.

●Proved oral drug treatments partially prevent acute pulmonary edema and emphysema.

●Developed metabolism cage at Battelle Memorial Institute, which outperformed commercially available products.

●Conducted implantable tooth, gavaging, percutaneous skin, chemotherapy, and hyperbaric physiology studies.

●Performed artificial heart, reproductive, digestive, and circulatory research while at Ohio State.

EDUCATION

Ph.D. Business Administration (marketing and economics), Saint Louis University, 1992.

MBA and Master of Economics (dual degree program), University of Houston, University Park, 1986.

MS Nutrition and BS Biochemistry (dual degree program), Texas A&M University, College Station, 1983.

BS Agriculture (honors program), The Ohio State University, Columbus, 1980.

 HONORS INCLUDE

Wrote corporate sections of 208-page, coffee table Historic Houston book that first President Bush helped author.

Quoted in FORTUNE magazine's "America's Most Admired" issue dated February 19, 2001, on page 230.

Received overall teaching, research, and service scores of 95+% on all Texas Southern annual faculty evaluations.   

Most Excellent Mentor Award presented by LeTourneau University's undergraduate class at March 1, 1997 banquet.

Written praise from prominent civic, corporate, and political leaders, for monthly column in business publication.

Overall 3.923 Grade Point Average on 4.000 scale at St. Louis University, and Alpha Mu Alpha Honorary Society.

Undergraduate Honor's Program, Dean's List, and listed in multiple Who's Who publications.

Entire undergraduate English requirement and year of engineering calculus waived based on ACT scores.

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BRIEF SYNOPSIS OF DATES

1994-Present: Started and managed A. B. Clark Marketing, a consulting firm that has done work for local, national, and international clients. Work has included researching and building systems for other countries. Also, served as a business and statistics professor at LeTourneau, a Regional College, before upgrading to the University of St. Thomas, a Regional University. In 1999, joined the brand new Jesse H. Jones School of Business at AACSB accredited, historically-black Texas Southern University (TSU), a National University, as a full-time faculty member. For each and every annual evaluation including Fall 2002 at TSU received 95+ of 100 possible points (70% is needed for good standing) for teaching, research, service, and faculty development. Besides thirteen academic marketing articles (many in top journals) since 1999, and several conference proceedings, served as faculty advisor for American Marketing Association, and Small Business Development Center. Also, served on editorial board of Southwestern Business Administration Teaching Journal, and on an education dissertation committee, and provided local business insights for school radio station KTSU. Classes taught at TSU included advertising/integrated communications, retailing/channels, marketing management, marketing research, and principles. Have also taught both undergraduate and graduate statistics and general business classes at other universities in recent years. Spent time building A. B. Clark Marketing in 2003 and 2004, as well as performed Chief Marketing Officer type activities for ten Law Offices of Manuel Solis locations and spent time healing from the broken sternum, cracked ribs and two broken arms (two surgeries were needed on left arm and three on right) caused by a drunk driver driving head on into my lane at 9:00 PM on a Tuesday (there were miraculously no internal organ and no neural damages), before resuming consulting activities..

1994: Consultant to Pet, Inc. where built systems to predict sales of existing products, and also the store level sales of products that had not yet been made. Helped management better determine the products that they should be making.

1992-1993: Built systems, for Kraft General Foods while an executive at A. C. Nielsen and senior staff person at R. R. Donnelley's Metromail. Systems aided shelf-allocation, pricing, advertising, sales promotion, and direct mail decisions. Also improved profitability of Chrysler mailings by more than $10 million.  At Nielsen was the only Ph.D. on the largest account of the world's largest marketing research company (i.e., 200 person Kraft/General Foods account) and at Metromail was its Senior Statistician. Many of analytic measurement tools were subsequently made commercial products.

1989-1992: Performed marketing consulting work at Anheuser Busch, Reader's Digest, and American Airlines. Built sales forecasting systems, market segmentation systems, pricing systems, and customer-targeting systems that led to 8%+ annual growths. Received Ph.D. degree in 1992.

1986-1988: Worked for Con Agra's Frozen Food headquarters in St. Louis, Missouri in Quality Assurance. Was on a career track. Developed and got governmental approval for Healthy Choice concept. Left after company decided to move the division headquarters to Omaha, since had not finished doctoral program at St. Louis University, which started in 1986.

1980-1986: Worked as a teaching & research assistant at Texas A&M and the University of Houston.

1978-1979: Worked at Battelle Memorial Institute in Columbus, Ohio. Battelle Memorial Institute is the leading not-for-profit biomedical think tank in the world. It had facilities in 29 countries. Its international headquarters, as well as major animal research facilities, are located next to Ohio State. Projects worked on led to products that have since been commercialized.

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